Japanese automaker Nissan is trying to make up for lost time — by putting its Indian plans into top gear. By 2012, the company plans to roll out nine models in India, where passenger car production is projected to cross 3 million units in 2014-15. Currently, the Indian car market is of over 1.2 million units.

Out of the nine models that the company plans to roll out, five will be produced from the company’s Chennai facility, while the rest will be completely built units. The Oragadam plant in Tamil Nadu, with a capacity to manufacture 200,000 units, was set up at a cost of Rs 4,500 crore along with Renault, the French carmaker.
The company plans to employ to about 3,000 people for the facility, up from 700 now. Terming India as "one of the most important and strategic markets for Nissan", the company said that the Chennai facility would also be an export hub.

Nissan holds 6 per cent market share globally and is aiming to garner the same amount in the Indian market. It also plans to scale up the number of its dealerships to 55 by 2012, up from just 11 today.
On October 1, the auto major released sketches of its next global small car, which will be produced in five countries, including Thailand, China and India. Destined for 150 countries, the small car will be the first to roll out of the company’s Oragadam plant in Tamil Nadu by April-May 2010.
"We plan to have a total of nine models in the Indian market by 2012, of which five would be made in India," Nissan Motor Co Vice-President Colin Dodge told reporters during a round table conference.

The company is trying to keep the costs of its small car low through increased sharing of parts and components with Renault. Industry sources estimate that the small car will be priced at Rs 4-5.5 lakh, to take on the likes of Hyundai’s i10 and Maruti Suzuki’s Swift and Ritz head-on.
In a press release, Nissan Motor India Managing Director and CEO Kiminobu Tokuyama said, "It is a proud moment for us today as we reveal the first sketch of our global compact car. We are confident that the car which will be manufactured locally in Chennai will delight the discerning Indian customers. We are serious and committed in our plans for India and are all excited as we gear up for the start of production in May 2010."
As part of its strategy to offer more variants to the Indian customers, Nissan Motor will also launch a new sports car — ’370Z’ — in India in 2010. Hover Automotive India (marketing partner of Nissan, India) Vice-Chairman G M Singh said, "Though the market for sports car in India is limited now, but we think over a period of time, the market for such cars will increase."

Currently, Nissan has introduced two models — luxury sedan ‘Teana’ and sports utility vehicle ‘X-Trail’ — for the Indian market, priced between Rs 21 and 25 lakh.
Incorporated in 2005 as a 100 per cent subsidiary of Nissan Motor Company, Japan, Nissan Motor India first introduced the Xtrail in 2005 and Teana 2007.
The Chennai plant will also manufacture Renault’s compact cars. This will help the French auto major to cut product development expenditures.
Renault and Nissan’s decision to launch their own compact cars is independent of a tie-up with Pune-based motorcycle maker Bajaj Auto to develop a low-cost car that is expected to debut in 2011. A formal joint venture agreement is yet to be signed among the partners, though work on the small car is progressing at a slower pace.
Renault SA, France’s second largest car maker, owns 44 per cent in Nissan Motor Company, Japan’s third largest car maker, and the Japanese giant owns 15 per cent in Renault.
Source: India Syndicate
Japanese automaker Nissan is trying to make up for lost time — by putting its Indian plans into top gear. By 2012, the company plans to roll out nine models in India, where passenger car production is projected to cross 3 million units in 2014-15. Currently, the Indian car market is of over 1.2 million units.

Out of the nine models that the company plans to roll out, five will be produced from the company’s Chennai facility, while the rest will be completely built units. The Oragadam plant in Tamil Nadu, with a capacity to manufacture 200,000 units, was set up at a cost of Rs 4,500 crore along with Renault, the French carmaker.
The company plans to employ to about 3,000 people for the facility, up from 700 now. Terming India as "one of the most important and strategic markets for Nissan", the company said that the Chennai facility would also be an export hub.

Nissan holds 6 per cent market share globally and is aiming to garner the same amount in the Indian market. It also plans to scale up the number of its dealerships to 55 by 2012, up from just 11 today.
On October 1, the auto major released sketches of its next global small car, which will be produced in five countries, including Thailand, China and India. Destined for 150 countries, the small car will be the first to roll out of the company’s Oragadam plant in Tamil Nadu by April-May 2010.
"We plan to have a total of nine models in the Indian market by 2012, of which five would be made in India," Nissan Motor Co Vice-President Colin Dodge told reporters during a round table conference.

The company is trying to keep the costs of its small car low through increased sharing of parts and components with Renault. Industry sources estimate that the small car will be priced at Rs 4-5.5 lakh, to take on the likes of Hyundai’s i10 and Maruti Suzuki’s Swift and Ritz head-on.
In a press release, Nissan Motor India Managing Director and CEO Kiminobu Tokuyama said, "It is a proud moment for us today as we reveal the first sketch of our global compact car. We are confident that the car which will be manufactured locally in Chennai will delight the discerning Indian customers. We are serious and committed in our plans for India and are all excited as we gear up for the start of production in May 2010."
As part of its strategy to offer more variants to the Indian customers, Nissan Motor will also launch a new sports car — ’370Z’ — in India in 2010. Hover Automotive India (marketing partner of Nissan, India) Vice-Chairman G M Singh said, "Though the market for sports car in India is limited now, but we think over a period of time, the market for such cars will increase."

Currently, Nissan has introduced two models — luxury sedan ‘Teana’ and sports utility vehicle ‘X-Trail’ — for the Indian market, priced between Rs 21 and 25 lakh.
Incorporated in 2005 as a 100 per cent subsidiary of Nissan Motor Company, Japan, Nissan Motor India first introduced the Xtrail in 2005 and Teana 2007.
The Chennai plant will also manufacture Renault’s compact cars. This will help the French auto major to cut product development expenditures.
Renault and Nissan’s decision to launch their own compact cars is independent of a tie-up with Pune-based motorcycle maker Bajaj Auto to develop a low-cost car that is expected to debut in 2011. A formal joint venture agreement is yet to be signed among the partners, though work on the small car is progressing at a slower pace.
Renault SA, France’s second largest car maker, owns 44 per cent in Nissan Motor Company, Japan’s third largest car maker, and the Japanese giant owns 15 per cent in Renault.
Source: India Syndicate












