You bet it can, and today I am going to give you some pointers that will help you set up your Facebook Fan Page to assist you in better utilizing the power that these Social Media services can provide.
The first thing we need to understand is that social media is a great supplementary solution to ranking in the search engines, but it does not replace Article Marketing. However, if it is used correctly, it will definitely assist in your site’s rankings 
For this series of blog posts, we will be reviewing at a high level and drilling down into subsequent parts in a series over the coming weeks and months.
So, without further adieu, let’s get started!
The Big 5 primary outlets for social promotion are: Google+, Facebook, Twitter, LinkedIn and Tumblr. For the purposes of this post, we will only focus on Facebook. We realize Google+ is up and rising, however that will be covered in depth in a subsequent post as it is still in Beta. But a beta with an astounding 250 million + users!
First, what is Social Media?
“The term social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”[1] Social media are media for social interaction, as a set of methods to enhance social communication, using ubiquitously accessible and scalable communication techniques.” – Wikipedia
So which Social Media outlet deserves the majority of our attention?
As we all know, Facebook is the most popular means of direct social interaction thus far and abounds with activity from its followers and fans. There are approximately 750+ Million users of Facebook which continues to grow on a daily basis. It can contain not only your homepage (profile), but also fan pages and groups. All which vary slightly in their behavior and interaction with friends and fans such as:
Fan Pages
These are visible to everyone by default; meaning everyone can connect with your page by becoming a fan. When they become a fan, your page updates will populate in their news feeds, which means you can directly interact with them. You can also view statistics of your members, however you cannot directly email your fan base.
Fan Pages are designed to be official profiles for businesses, websites or other entities.
If you don’t already have a Fan Page, here is a step by step guide on how you can set up your very own Fan Page today!
1. Create Your Fan Page
Go to facebook.com/pages and click “Create Page” in the upper right hand corner.
You bet it can, and today I am going to give you some pointers that will help you set up your Facebook Fan Page to assist you in better utilizing the power that these Social Media services can provide.
The first thing we need to understand is that social media is a great supplementary solution to ranking in the search engines, but it does not replace Article Marketing. However, if it is used correctly, it will definitely assist in your site’s rankings
For this series of blog posts, we will be reviewing at a high level and drilling down into subsequent parts in a series over the coming weeks and months.
So, without further adieu, let’s get started!
The Big 5 primary outlets for social promotion are: Google+, Facebook, Twitter, LinkedIn and Tumblr. For the purposes of this post, we will only focus on Facebook. We realize Google+ is up and rising, however that will be covered in depth in a subsequent post as it is still in Beta. But a beta with an astounding 250 million + users!
First, what is Social Media?
“The term social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”[1] Social media are media for social interaction, as a set of methods to enhance social communication, using ubiquitously accessible and scalable communication techniques.” – Wikipedia
So which Social Media outlet deserves the majority of our attention?
As we all know, Facebook is the most popular means of direct social interaction thus far and abounds with activity from its followers and fans. There are approximately 750+ Million users of Facebook which continues to grow on a daily basis. It can contain not only your homepage (profile), but also fan pages and groups. All which vary slightly in their behavior and interaction with friends and fans such as:
Fan Pages
These are visible to everyone by default; meaning everyone can connect with your page by becoming a fan. When they become a fan, your page updates will populate in their news feeds, which means you can directly interact with them. You can also view statistics of your members, however you cannot directly email your fan base.
Fan Pages are designed to be official profiles for businesses, websites or other entities.
If you don’t already have a Fan Page, here is a step by step guide on how you can set up your very own Fan Page today!
1. Create Your Fan Page
Go to facebook.com/pages and click “Create Page” in the upper right hand corner.
